Answers grounded in your content
Replies come from your pages, PDFs, help articles and product data, with a link to the source. No guessing from the open internet.
AI chatbots for Wix, Shopify, WordPress and custom sites
AI Chatbot Development for Your Business Website
Our AI chatbot development service gives your website an assistant that answers customers from your own content, qualifies leads, books appointments and hands off to your team when a person should step in.
Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews
What is AI chatbot development?
AI chatbot development is building a chat assistant, powered by a large language model, that answers visitors using your own website pages and documents, then acts on the conversation by capturing a lead, booking a slot or alerting your team. It suits small and medium businesses that answer the same questions daily and lose leads after hours.
A custom AI chatbot for your website: what it can do
Most businesses start with two or three of these and add more once they prove useful.
Lead capture and qualification
The bot asks what your sales team would ask (budget, timeline, location, project type) and sends the lead to your inbox or CRM with a conversation summary.
Appointment booking
Visitors check availability and book inside the chat. The bot books directly when your booking system allows it, or sends the right booking link.
AI customer support chatbot for orders and FAQs
Returns, shipping times, opening hours and "where's my order?" After verifying the customer, the bot can check order status in Shopify or Wix Stores.
Human handoff
Out-of-scope questions, frustrated visitors and hot leads go to a person by live chat, email, WhatsApp or your helpdesk, with the transcript attached.
CRM integration
Contacts land in HubSpot, Salesforce, Pipedrive or Zoho CRM, tagged by topic and source page, instead of sitting in a separate tool nobody checks.
Multilingual conversations
Replies in the visitor's language, still drawn only from your approved content. You pick the languages; we test each one.
Analytics and conversation review
See top questions, unanswered questions, leads captured and handoff rate. The unanswered list doubles as a to-do list for your website content.
AI chatbots for Wix, Shopify, WordPress and custom websites
A chatbot that ignores your platform is a floating box that can't see your data.
AI chatbot for your Wix website
Wix is home ground for a Wix Legend Partner. We embed the chat on your Wix or Wix Studio site and connect it to your Wix CMS, Stores and Bookings data through Wix Velo backend code, with keys in the Wix Secrets Manager. If simple answers are all you need, Wix's own Smart Chat app may be enough, and we'll say so.
Shopify stores
Sizing, materials, compatibility and shipping answers drawn from your catalog and policies, plus order lookups and product suggestions. It can be part of wider Shopify development work.
WordPress and WooCommerce sites
A lightweight plugin or embed that indexes posts, pages and WooCommerce products and re-syncs when you publish. See our WordPress development services for broader site work.
Custom and Next.js sites
A React chat component with streaming replies, styled to your design system and running on your backend so you control data and logs. It pairs with our Next.js development work.
How a RAG chatbot answers from your own content
RAG (retrieval-augmented generation) is the method behind accurate business chatbots: The model never permanently "learns" your business; it reads the right passage when asked, so every answer can be traced.
- Collect and clean — website pages, PDFs, help docs, product feeds, Google Docs or Notion, with outdated material removed.
- Index — content is split into short passages, converted into embeddings and stored in a vector database such as Pinecone or pgvector.
- Retrieve and answer — for each question, the system finds the most relevant passages and the model replies using only those, with a source link.
- Sync — when you update your site, the index updates, so the bot doesn't quote last year's prices.
Guardrails that keep your chatbot honest
No language model is right every time. Our job is to make wrong answers rare, contained and visible.
- Approved sources only. If the answer isn't in your content, the bot says so and offers a person.
- Topic boundaries and fixed wording. It declines off-topic requests, and quotes refund terms, prices and legal text rather than paraphrasing them.
- Resistance to manipulation. Visitor messages can't override its instructions, and no private data sits in the prompt.
- Clear AI disclosure. Visitors know they're chatting with an AI. In the EU, the AI Act's transparency rules require this from August 2026.
- Testing before launch. We run real questions from your inbox and chat history and fix what fails before visitors see it.
Custom chatbot or off-the-shelf tool?
With a short FAQ, one language, no integrations and modest traffic, tools like Wix Smart Chat, Tidio or Chatbase can be set up in an afternoon. Start there.
A custom chatbot is worth it when:
- Answers depend on your systems: orders, bookings, inventory or accounts.
- Leads must reach your CRM already qualified and tagged.
- The bot must answer from large manuals, policies or spec sheets.
- You serve customers in more than one language.
- An off-the-shelf bot gave wrong answers and you couldn't see why.
Why choose Wix Engine as your chatbot development company
We build the websites chatbots live on
Since 2014 we've delivered 2,000+ projects on Wix, Shopify, WordPress and Next.js. Your chatbot matches your design, doesn't drag down page speed and works properly on mobile.
Connected to your data, not only your pages
Reading your website is the easy part. Checking an order, creating a CRM contact or booking a real slot is where most chatbots stop and ours start earning their keep.
Start small, grow later
Version one targets one job, such as FAQs plus lead capture, so you see value quickly. Booking, order lookups and languages can follow.
You own the setup
Once the project is paid in full, your knowledge base, prompts, configuration and conversation data belong to you, and chatbot platform and AI accounts are set up in your business's name.
How we build your chatbot
- 01
Free 30-minute call
Your goals, platform, question volume and where leads go today. Detailed proposal within 24 hours.
- 02
Content audit and conversation design
We gather sources, flag gaps and agree what the bot should and shouldn't do, which lead questions it asks and when it hands off.
- 03
Build and connect
Chat interface, RAG pipeline and integrations on a staging copy, so your live site is untouched.
- 04
Test against real questions
Accuracy, tone, edge cases and every language. You test too.
- 05
Launch and tune
We review transcripts closely in the first weeks, then monthly if you choose a retainer.
A focused website chatbot typically goes live in 2–4 weeks.
Tools & technologies
models
- OpenAI
- Claude (Anthropic)
- Gemini
retrieval
- LangChain
- Pinecone
- pgvector
- embedding models
platforms
- Wix and Wix Studio (Velo
- Wix CMS
- Wix Stores
- Wix Bookings)
- Shopify
- WordPress and WooCommerce
- Next.js and React
integrations
- HubSpot
- Salesforce
- Pipedrive
- Zoho CRM
- Zendesk
- Google Calendar
- n8n
- Make
- Zapier
Work
Chatbot work
Canada Medical Notes and US Medical Notes — chatbots for online medical-note services Both services run on Wix. Patients submit a request online, a licensed physician or provider reviews it, and the note is delivered by email the same day. We built a custom AI chatbot for each site with Velo and custom elements.
Sharon Homes — AI chatbot for a real-estate firm in Cyprus and Greece We moved Sharon Homes, a boutique real-estate firm founded in 1985, from the Wix Classic Editor to Wix Studio and added a custom AI chatbot. The chatbot sits alongside the site's property search by country, city, type, bedrooms and price, its hotels-for-sale section and a property request form.
How much does AI chatbot development cost?
AI chatbots with Wix Engine start from $2,000. A bot that answers FAQs and captures leads on one site sits at the lower end.
What affects the price:
- Sources a 20-page site indexes faster than thousands of PDFs.
- Integrations each store, booking tool, CRM or helpdesk adds build and test time.
- Languages each one gets its own test round.
- Interface a styled standard widget versus a fully custom chat experience.
Running costs are separate: model usage per conversation, usually billed to your own API account, plus database or hosting fees in some setups. We estimate them upfront.
If the bot must take multi-step actions across systems, that's AI agent development, part of our custom AI work from $8,000. Monthly tuning is available as a retainer. Send your website and goals for an exact estimate within 48 hours.
FAQ
Frequently asked questions
How much does it cost to build an AI chatbot for a website?
AI chatbots with Wix Engine start from $2,000 for a bot that answers from your content and captures leads. Store, booking or CRM integrations, extra languages and a custom interface raise the price. Model usage fees are separate and depend on traffic. We send an exact estimate within 48 hours.
Can I add an AI chatbot to my Wix website?
Yes. We add custom AI chatbots to Wix and Wix Studio sites and connect them to your Wix CMS, Wix Stores and Wix Bookings data using Velo backend code. For very simple needs, Wix's own Smart Chat app may be enough. As a Wix Legend Partner, we'll tell you which option fits.
What is a RAG chatbot?
A RAG chatbot uses retrieval-augmented generation: before answering, it searches your own documents for the most relevant passages and writes its reply from those. Answers stay specific to your business, the bot can link to sources, and content updates take effect without retraining a model.
Will an AI chatbot give customers wrong answers?
It can, which is why we build guardrails. Our chatbots answer only from approved content, say "I don't know" and offer a person when the answer isn't there, and quote sensitive details like refund terms word for word. We test with real customer questions before launch and review transcripts after.
How long does it take to build a custom AI chatbot?
A focused website chatbot that answers FAQs and captures leads typically takes 2–4 weeks from kickoff to launch. Bots with order lookups, booking, CRM sync or several languages take longer, because each integration and language needs its own round of testing.
Can the chatbot hand conversations over to a real person?
Yes. You set the rules: specific topics, frustrated visitors, high-value leads or a simple request for a human. The conversation then moves to live chat, email, WhatsApp or your helpdesk with the full transcript, so the customer never has to repeat themselves.
Give your website an assistant that actually knows your business
Book a free 30-minute call and tell us what customers ask most. We'll recommend the simplest setup that works and send a detailed proposal within 24 hours.
Sohaib Mehmood
Owner & CEO
Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews