Wix store setup, done properly
Products, categories, shipping zones and rates, tax settings, payment methods, store policies, order emails and abandoned cart reminders. Each one configured for your business, not left on defaults.
Wix Legend Partner · Wix Stores specialists
Wix eCommerce Developer for Stores That Outgrow the Template
We set up, design and extend Wix Stores for brands that need more than a default shop: custom product options, checkout rules, multi-currency pricing, subscriptions and connections to the systems behind your business.
Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews
What does a Wix eCommerce developer do?
A Wix eCommerce developer builds and customizes online stores on Wix, using Wix Stores and the wider Wix eCommerce platform. The job covers store setup, product catalogs, payments and shipping, store design, and custom Velo code for configurators, checkout rules and integrations, so your Wix ecommerce website matches how you actually sell.
Wix Stores development services
From a first store to a heavily customized one, here's what we build.
Product catalogs and imports
We structure your catalog with variants, inventory tracking, categories and filters, and import products in bulk by CSV. Moving from another platform? Our Wix website migration service carries products, URLs and SEO across.
Custom product options and configurators
Native product options and modifiers cover sizes, colors and custom text such as engraving. When you need more, like a multi-step builder with a live price, dependent choices or an image preview that updates, we write it in Velo.
Checkout customization
Custom checkout fields and conditional questions handle things like gift notes and delivery details. For deeper changes, Wix eCommerce service plugins let us add custom shipping rates, extra fees such as gift wrap or handling, discount triggers and validation rules like minimum order values.
Payments and multi-currency selling
We set up Wix Payments, PayPal, Stripe or other providers available in your region. Multi-currency selling lets international customers pay in their own currency on eligible sites using Wix Payments, PayPal or Stripe, and we add a currency converter where it helps.
Subscriptions and recurring revenue
Sell products on a subscription, such as monthly refills, coffee or curated boxes, with Wix Stores product subscriptions. For memberships and paid content, we use Wix Pricing Plans.
Velo-powered store features
Trade pricing for approved members, request-a-quote flows for products that need a conversation, product finders and quizzes, and order data pushed into your CRM. Our Wix Velo development team writes and documents the code.
Integrations and sales channels
Connect your store to inventory, fulfillment and accounting tools through apps or custom APIs. Wix also supports selling through channels such as Amazon, eBay, Google, Facebook and Instagram, plus Wix POS for in-person sales where it's available.
Wix online store design
Product pages, collection pages, cart and checkout styled to your brand and built for mobile shoppers. For design-led stores, our Wix website design team creates the layouts in Figma first.
Is Wix eCommerce right for your store?
Wix is a strong store platform for many businesses, but not all of them.
Wix Stores is a great fit when
- You sell a small to mid-size catalog and want the store, content, blog and marketing in one dashboard.
- Your products sit alongside services, bookings, events or memberships.
- Brand and storytelling matter as much as the catalog itself.
- You want to run day-to-day operations yourself without a developer on call.
Consider a different platform when
- Commerce is the whole business and it's large. Very big catalogs, high order volumes, complex fulfillment or heavy wholesale requirements often suit a commerce-first platform. See our Shopify development work.
- The store experience is the product. If checkout needs live data lookups, unusual financing flows or a configurator tied to external systems, a custom-coded store may be the better route. Our e-commerce website development service covers those builds. One example is Purely Solutions, a custom store we built in Next.js, not Wix, with product configurators, financing at checkout and a live postal-code water-quality lookup.
Signs you need a Wix eCommerce developer
- Your products have options the standard product page can't handle cleanly.
- You're copying orders from Wix into another system by hand.
- You want to sell internationally but prices only show in one currency.
- Your store works on desktop but feels awkward on a phone.
- You've been told to leave Wix for one missing feature that custom code could add.
Why choose Wix Engine for Wix Stores development
Wix Legend Partner
Legend is the highest tier in the Wix Partner Program. We reached it in 2021 after 1,000 projects and have delivered 2,000+ since.
Native first, code when it counts
We use Wix's built-in store features and well-supported apps wherever they do the job, and add Velo code only where it removes a real limitation. That keeps your store simpler to run and cheaper to maintain.
Honest platform advice
We build on Wix, Shopify and custom code, so we can recommend the right platform for your catalog instead of forcing everything into one tool.
Every flow tested before launch
We place test orders through each payment method, shipping zone, discount and tax scenario before your store goes live, so customers never find the bugs first.
Clear communication
Email replies within 2–4 business hours, weekly progress updates and one point of contact. We sign NDAs on request.
How a Wix store project works
- 01
Free 30-minute call
We discuss your products, catalog size, payment and shipping needs, and the systems your store must connect to.
- 02
Store plan and proposal within 24 hours
Catalog structure, product options, checkout rules, apps versus custom code, timeline and price.
- 03
Design
Product, collection, cart and key landing pages, designed for mobile shoppers first.
- 04
Build and catalog import
Store configuration, product import, custom features and integrations, built on a test site so nothing goes live early.
- 05
Test orders
End-to-end checks of every payment, shipping, tax and discount scenario.
- 06
Launch and training
We publish, monitor the first orders and train your team on orders, inventory and promotions. Optional Wix website maintenance covers ongoing store updates.
Tools & technologies
wix commerce
- Wix Stores
- Wix eCommerce APIs
- eCommerce service plugins
- Wix Payments
- Wix Pricing Plans
- Wix Automations
- Wix POS
payments
- Wix Payments
- PayPal
- Stripe and regional providers
code
- Velo by Wix
- JavaScript
- Wix CMS
- REST APIs
- webhooks
marketing & tracking
- Google Merchant Center
- Meta commerce tools
- Google Analytics 4 ecommerce events
- Google Tag Manager
Work
Recent store work
Elavon Europe payment gateway A client needed Wix checkout to take payments through Elavon Europe. We built a custom payment provider integration with Wix's Payment Provider service plugin (SPI), with the API endpoints and webhooks that report each payment's status back to Wix.
Automatic fiscal e-receipts On a Wix site that sells pricing plans, every purchase now generates a fiscal e-receipt through the eParagony.pl API, and the customer receives the receipt link by email automatically.
Custom price calculator A custom price calculator built in Wix dev mode, so customers can see a price for their own options right on the page.
What clients said
- Wix payment gateway
“Very professional developer! Sohaib successfully built a complex backend integration for Elavon Europe Payment Gateway using custom Wix Payment Provider SPI. He handled all the API endpoints, and webhook configurations perfectly. Great communication and deep technical knowledge. Project delivered quickly!”
bbartosz299Poland · via Fiverr
How much does a Wix eCommerce developer cost?
Our e-commerce builds start from $800 for a simple store and from $5,000 for complex stores with custom features. Smaller fixes and single features on an existing Wix store fall under our general Wix development pricing, from $500.
What affects the price:
- Catalog size and variants. Ten products with no options is a different job from 500 products with several options each.
- Custom options and configurators. Native options are quick; multi-step builders with live pricing take longer.
- Checkout logic. Custom fees, shipping rules and validations each need building and testing.
- Integrations. Inventory, fulfillment, ERP or CRM connections.
- Migration. Moving products, customers and order history from another platform.
To accept payments, your site needs a Wix plan that supports online sales, billed by Wix, and your payment provider charges its own processing fees. We work on fixed-price projects, monthly retainers or hourly at $45/hour (minimum 40-hour block). Send us your product list and requirements for an exact estimate within 48 hours.
FAQ
Frequently asked questions
Is Wix good for ecommerce?
Yes, for small to mid-size stores, especially brands that want products, content and marketing in one place. Wix Stores covers catalogs, variants, payments, shipping, tax, subscriptions and multi-channel selling, and Velo adds custom logic when needed. Very large or operationally complex stores may be better served by a commerce-first platform.
How much does it cost to build a Wix online store?
A simple Wix store built by Wix Engine starts from $800, and complex stores with custom features start from $5,000. The final price depends on catalog size, product options, checkout logic and integrations. Your Wix plan and payment processing fees are separate. We send an exact estimate within 48 hours.
Can Wix Stores handle custom product options?
Yes. Wix Stores supports product options with variants and modifiers such as custom text fields, which covers most sizing, color and personalization needs. For advanced configurators with dependent choices, live price changes or visual previews, we build custom product pages with Velo code.
Can I customize the checkout on Wix?
Yes, within limits. You can add custom checkout fields and conditional questions, and developers can use Wix eCommerce service plugins to add custom shipping rates, additional fees, discount triggers and order validations. The core checkout flow and payment handling stay with Wix, which also keeps payments secure.
Does Wix support multiple currencies?
Yes. Wix supports multi-currency selling on eligible sites using Wix Payments, PayPal or Stripe, so customers can pay in their local currency. You can also add a currency converter that displays prices in other currencies. We set up both and test checkout in each currency before launch.
Can I sell subscriptions on Wix?
Yes. Wix Stores supports product subscriptions, so customers can sign up for recurring deliveries such as monthly refills or boxes. For memberships, courses or paid content rather than physical products, Wix Pricing Plans is usually the better tool. We'll recommend the right setup for your offer.
Should I use Wix or Shopify for my online store?
Choose Wix if your store is small to mid-size and you want the store, content and business tools in one easy dashboard. Choose Shopify if commerce is your whole business at large scale, with big catalogs, high order volumes or complex fulfillment. We build on both and will recommend one based on your plans.
Can you move my store from Shopify or WooCommerce to Wix?
Yes. We migrate products, categories, images and customer data where possible, rebuild your store design in Wix, and set up 301 redirects from your old product URLs so search rankings carry over. We test every product page, redirect and checkout flow before you switch domains.
Plan your Wix store with an experienced developer
Book a free 30-minute call. Tell us about your products and how you sell, and you'll get a store plan and proposal within 24 hours.
Sohaib Mehmood
Owner & CEO
Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews