Facebook & Instagram advertising
Meta's ad system now leans on your creative and your conversion data far more than on the audiences you hand-pick. Our Facebook ads management works on both: a steady pipeline of genuinely different ad concepts, and a Pixel plus Conversions API setup that tells Meta which clicks became customers.
Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews
Facebook ads management is the planning, creative testing, campaign setup, tracking and optimization of paid ads across Meta's apps — Facebook, Instagram, Messenger and the Audience Network. A Meta ads agency handles creative strategy, Advantage+ campaign settings, the Pixel and Conversions API, and reporting, so your budget goes to ads that actually sell.
Strategy, creative, tracking and buying in one team, so nothing falls between a designer, a media buyer and a developer.
We plan creative as a matrix of distinct concepts — problem and solution, customer testimonial, founder story, product demo, comparison, offer — in Reels, Stories, feed video, static and carousel formats. Meta's delivery system tends to treat near-identical ads as one, so ten real concepts beat fifty color swaps. For fast iteration, we also produce AI video ads.
Meta now applies Advantage+ automation by default to most sales, lead and app campaigns once broad targeting, automatic placements and campaign budgets are combined. We decide where that automation helps and where to add guardrails: caps on spend toward existing customers, placement exclusions for brand safety, and separate measurement for prospecting and retention.
Broad targeting is usually the starting point now, with your own data as signals: website visitors, customer lists, video viewers and Instagram engagers as custom audiences, lookalikes as suggestions, and exclusions so you don't pay to reach recent buyers.
The browser Pixel alone misses conversions because of ad blockers, iOS privacy settings and cookie restrictions. We add the server-side Conversions API with proper event deduplication, pass hashed customer details to raise Event Match Quality, and set it up through platform integrations, the Conversions API Gateway or server-side Google Tag Manager.
Advantage+ catalog ads (formerly dynamic product ads) show each person the products they viewed or similar ones. We connect your product feed from Shopify, WooCommerce, Wix Stores or a custom source, then build product sets by category, margin or bestseller status.
Instant forms with the higher-intent setting, a qualifying question or two, and an immediate sync to your CRM or inbox. Where your CRM allows it, we send lead quality back to Meta so it optimizes for qualified leads, not just form fills.
Instagram placements need their own creative: 9:16 video for Reels and Stories, text kept inside the safe zones, captions for sound-off viewing, and partnership ads that run through a creator's handle when you work with influencers.
One main variable per test, a fixed budget and duration, and Meta's A/B test tool for structural questions. Reports show which attribution setting each number uses and reconcile Meta's figures with GA4 and your store or CRM.
If you sell a niche B2B service with a very small audience, Meta may not be your best first channel. We'll tell you, and point you toward Google Ads management if search fits better.
The people analyzing results brief the next round of ads directly, and our designers and video editors produce it. No waiting on a separate creative agency between tests.
Conversions API setups often fail on details: duplicate events, missing parameters, consent settings. Our developers implement and test the tracking on your actual site, whether it runs on Wix, Shopify, WordPress or custom code.
Meta, GA4 and your store will never agree exactly, because they count differently. We explain the gaps, pick one source of truth with you and make budget decisions on it.
Wix Engine has delivered 2,000+ projects for clients in 15+ countries. We know how a campaign, a website and a checkout fit together.
Your product, margins, budget and past results. We'll say plainly if Meta is the right channel.
Campaign plan, creative approach, recommended spend and target metrics.
Pixel, Conversions API, event setup and domain settings in Events Manager.
A batch of distinct concepts across formats, ready to test.
Campaigns go live and we read results once each ad set has enough data, not after a single day.
New creative rounds, budget shifts toward winners, and a monthly report and call.
Each test changes one main variable, runs on a fixed budget and duration, and is judged on cost per purchase or cost per qualified lead, reconciled with GA4 and your store or CRM. You'll see which concepts won, which lost and what the next creative round will test.
Facebook and Instagram ads management starts from $300/month plus ad spend, which Meta bills directly to your own payment method, with no markup from us.
What affects the management fee:
Choose monthly management, a one-off account and tracking audit ($250), a one-off setup of your account, conversion tracking and first campaigns ($350), or a creative package on its own, quoted to the volume you need. Share your current numbers and you'll get an exact estimate within 48 hours.
With Wix Engine, Facebook and Instagram ads management starts from $300 per month plus your ad spend, which goes directly to Meta. The fee depends on your budget, how much creative you need, how many campaign types we run and whether tracking needs rebuilding. We send an exact estimate within 48 hours of a free call.
Meta lets you start with a few dollars a day, but useful testing needs more. Meta's guidance is that an ad set should get around 50 optimization events within a week to exit the learning phase, so your budget should cover that many purchases or leads at your expected cost. We help you choose an optimization event that fits your budget.
Yes, for most businesses. The Pixel runs in the browser, so ad blockers, iOS privacy settings and cookie limits stop it from recording some conversions. The Conversions API sends events from your server as well, with deduplication so nothing is counted twice. Better data helps Meta find buyers and gives you more accurate reporting.
For most sales and lead campaigns, Advantage+ automation performs well when tracking is solid and you supply varied creative, which is why Meta now uses it by default. It works poorly with broken tracking or very little creative. We keep it but add controls, like limits on spend toward existing customers.
They measure differently. Meta credits conversions to ads that were clicked or viewed within its attribution window, including across devices. GA4 and Shopify use their own attribution rules and can't see ad views. Some gap is normal; a large or sudden gap usually means a tracking problem worth fixing.
Enough distinct concepts to give Meta real choices — typically several new concepts a month for an active account, more as spend grows. Variety matters more than volume: a founder video, a testimonial and a product demo teach you more than ten versions of the same image with different headlines.
Yes. Instagram ads run through Meta Ads Manager alongside Facebook, so we manage both in the same campaigns and budgets. We create placement-specific creative for Reels, Stories and the feed, and can run partnership ads through a creator's account if you work with influencers.
Yes. Our designers and video editors produce static, carousel and video ads, including UGC-style and AI-generated video. Having creative and media buying in one team means test results go straight into the next brief, so new ads reach your account faster.
Book a free 30-minute call. We'll review your account, creative and tracking with you, then send a detailed proposal within 24 hours.
Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews
