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Wix Engine

Organic social for growing brands

Social Media Marketing Services: Strategy, Content and Community

Posting more often isn't a strategy. Our social media marketing services start with who you want to reach and what they need to see from you, then cover the calendar, design, short-form video, captions and replies — with a monthly report that connects social activity to website visits and leads.

Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews

Digital marketing services by Wix Engine

What are social media marketing services?

Social media marketing services are the planning, content creation, publishing and community management that build your brand's organic presence on Instagram, LinkedIn, TikTok, Facebook and YouTube. An agency handles strategy, content calendars, design and video, captions, replies and reporting, so your channels stay active and on-brand without taking over your team's week.

Social media management services we provide

Everything you need to run your channels consistently, from the first audit to the monthly report.

Social audit & strategy

We review your current accounts, your competitors and your audience, then define three to five content pillars, the platforms worth your time (and the ones to pause), and the goals we'll measure — whether that's website traffic, inquiries, community growth or brand awareness.

Content calendars

A monthly calendar sent for approval before anything goes live: post format, visuals, caption, keywords, links and publish date. You approve or comment in one place.

Social media content creation

Branded graphics, carousels, short-form video, motion graphics and photo direction. Our designers build reusable templates so your feed stays consistent, and our video editing team turns raw footage into Reels, TikToks and Shorts. Where it suits the brand, we add AI-assisted visuals or AI video production, labeled as each platform requires.

Captions & social search

People now search inside TikTok, Instagram and YouTube the way they search Google. We write captions, on-screen text and descriptions around the phrases your audience uses, so posts keep getting found after their first day.

Community management

Replying to comments and DMs, hiding spam, flagging sales inquiries to your team and escalating complaints quickly, within the coverage hours agreed in your plan. Active replies also tell platforms your posts are worth showing to more people.

Profile optimization

Clear bios, link-in-bio pages that track clicks, Instagram highlights, a complete LinkedIn page and an organized YouTube channel — the basics that turn a profile visit into a website visit.

Reporting

A monthly report covering reach, engagement, saves and shares, follower growth, profile visits and link clicks, plus website sessions and conversions from social in GA4 using UTM-tagged links. Each report ends with what we're changing next month.

Platforms we manage

Each platform rewards different content. We focus on the one to three where your customers actually spend time.

Instagram

Reels for reaching new people, carousels for saves and shares, and Stories for staying in front of existing followers. Good for consumer brands, hospitality, beauty, fitness and anything visual.

LinkedIn

Company pages plus posts from founders and leaders, which often reach more people than the company page itself. Document carousels, short text posts and commentary on your industry work well for B2B and professional services.

TikTok

Native, lo-fi video that follows platform trends without chasing every one, posted consistently. Strong for discovery, especially when your product or process is interesting to watch.

Facebook

Still useful for local businesses, events and community groups, and for reaching audiences who are less active on newer platforms.

YouTube

Shorts for discovery and long-form videos for tutorials, product walkthroughs and customer stories. YouTube is also a search engine, so titles, descriptions and chapters are planned around search terms.

When to hire a social media marketing agency

  • Your accounts go quiet for weeks whenever work gets busy.
  • You post regularly but can't tell whether it brings in customers.
  • Your brand looks different on every platform.
  • Comments and messages sit unanswered for days.
  • You're launching a product, location or rebrand and need a content plan around it.
  • Your team has good ideas but no time to film, design and edit.

If you're a small local business with limited time, one platform done well beats five done badly. We'll recommend where to focus rather than spread you thin.

Why choose Wix Engine as your social media marketing agency

Design, video and web in one company

Our designers, video editors and developers work together, so your social content, ads and website look like one brand. If you need a stronger identity first, our logo and brand identity design team can help.

Social tied to your website data

We tag every link, track social traffic in GA4 and report what visitors from social actually do on your site, not just likes.

Organic and paid, planned together

Top organic posts become ad creative, and ad insights shape the organic calendar. Both are managed in-house, so nothing gets lost between agencies.

More than a decade of client work

Wix Engine has delivered 2,000+ projects since 2014 for clients in 15+ countries. We reply to emails within 2–4 business hours.

How our social media service works

  1. 01

    Free 30-minute call

    Your goals, audience, current channels and how much content you can supply.

  2. 02

    Proposal within 24 hours

    Platforms, posting frequency, content mix, community management scope and price.

  3. 03

    Audit and strategy (first 2 weeks)

    Account and competitor review, content pillars, brand templates and KPIs.

  4. 04

    First calendar

    A full month of posts for your approval, with visuals and captions.

  5. 05

    Publish and engage

    Posting on schedule and managing comments and messages in the agreed hours.

  6. 06

    Monthly report and planning

    What performed, what didn't and next month's calendar.

Tools & technologies

platforms
  • Meta Business Suite
  • Instagram
  • LinkedIn Pages
  • TikTok Studio
  • YouTube Studio
design & video
  • Figma
  • Canva
  • Adobe Premiere Pro
  • CapCut
  • AI image and video tools
analytics
  • Google Analytics 4
  • UTM tracking
  • native platform analytics
  • Looker Studio
Work

Results

We measure social against a baseline set in the first month: reach, engagement and follower count on each platform, plus the website visits and enquiries that already come from social in GA4. Every report after that shows the change from where you started, using your own account data.

How much do social media marketing services cost?

Starts from
$500/month

Social media marketing starts from $500/month. Most clients work on a monthly retainer, which runs month to month.

What affects the price:

  • Number of platforms one channel done properly costs less than four.
  • Posting frequency posts per week on each platform.
  • Video share short-form video takes more production time than graphics.
  • Community management how many hours a day someone is watching comments and messages.
  • Content source whether you supply photos and footage or we organize shoots.
  • Languages each extra language adds writing and review time.

Tell us your platforms and goals, and you'll get an exact estimate within 48 hours.

FAQ

Frequently asked questions

How much do social media marketing services cost?

Social media marketing with Wix Engine starts from $500 per month. The final price depends on how many platforms we manage, how often we post, how much video is involved, the hours of community management you need and whether we organize shoots. We send an exact estimate within 48 hours of a free call.

What's the difference between social media management and social media marketing?

Social media management usually means running your accounts day to day: scheduling posts, replying to comments and keeping profiles up to date. Social media marketing is broader and includes strategy, audience research, content planning, campaigns and measuring business results. Our service covers both, so the daily work follows a plan.

How often should a business post on social media?

Consistency matters more than volume. For most businesses, three to five quality posts a week on your main platform is a sustainable starting point, with fewer on secondary platforms. Posting every day only helps if you can keep the quality up. We set a frequency your budget and content supply can actually sustain.

Which social media platform is best for my business?

It depends on where your customers spend time and what you sell. B2B companies and professional services usually get the most from LinkedIn. Visual consumer brands do well on Instagram and TikTok. Local businesses still find Facebook useful, and YouTube suits anything people research or learn about. We'll recommend one to three platforms to focus on.

Do you create the content, or do we have to supply it?

We create it: graphics, carousels, captions and edited video. The best results usually come from a mix, where you send raw photos or phone footage from your business and we turn it into finished posts. If you can't supply anything, we can use stock, AI-assisted visuals or organize shoots.

How long does it take to grow on social media?

Expect around three months of consistent posting before clear patterns appear in reach and engagement, and longer for steady follower growth and leads. Some posts take off quickly, but sustainable growth comes from regular, useful content and active replies. Our monthly reports show progress along the way.

Do you reply to comments and DMs for us?

Yes, community management is part of the service. We reply to comments and messages in your brand voice, hide spam, pass sales inquiries to your team and escalate complaints quickly. Coverage hours and response times are agreed upfront, based on how busy your accounts are.

Is organic social media worth it without paid ads?

Yes, for building trust, staying visible to existing customers and testing which messages land. Organic reach alone can be slow for brand-new accounts, though. Many clients combine both: organic content builds credibility, and a modest ad budget behind the best posts extends their reach to new people.

Get a social media plan you can actually keep up with

Book a free 30-minute call. We'll review your current channels and send a detailed proposal within 24 hours.

Sohaib Mehmood, Owner & CEO at Wix Engine
Sohaib Mehmood
Owner & CEO

Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews

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