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Wix Legends setup and care by a Wix Legend Partner

Wix Legends Setup: Your AI Persona, Built and Trained Properly

We set up your Wix Legend, the AI version of you or your brand, with a knowledge base that answers real questions, a tone that sounds like you, and consent and disclosure done right.

Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews

Illustration: a video call with an AI persona, chat and voice modes, and knowledge sources

What is a Wix Legends setup service?

Wix Legends lets you create an AI persona with your face, voice and knowledge that visitors can chat, talk or video call with. Our Wix Legends setup service plans, writes, tunes, tests and publishes that persona for you, then embeds it on your site. It suits coaches, consultants, creators and service businesses.

What our Wix Legends setup includes

Legends is Wix's product, with early access opening in waves from October 2026. We don't have special access; we bring the work around it: content, testing and compliance.

Goals and plan choice

We agree what the Legend is for (FAQs, explaining services, steering visitors toward booking, interactive Q&A), which conversation types to switch on, and the Legends plan that fits your expected minutes. Video uses about 20 credits a minute, voice about 10.

Knowledge base writing

We connect your website, write snippets for the questions your inbox gets every week, and add your guides as files and public links. Pages behind a login or paywall may fail to load, so we check that too.

Behavior tuning and testing

We set the welcome message, goal, response length, tone, proactiveness and creativity, and write custom instructions for wording and topics to avoid. Then we test it in Preview with real and awkward questions.

Avatar and voice

We set up a stock avatar, or a custom avatar on paid plans (processing can take up to 4 hours). For a cloned voice, we confirm the voice is yours or that you hold the rights in writing before anyone ticks Wix's voice-rights confirmation. If the Legend will represent a real person other than you, we get their written consent first.

Publishing and sharing

We publish the Legend, connect a custom domain on paid plans, and prepare share links and a QR code. We can also set it to Members only.

Embedding on your site

On Wix Editor, Wix Studio or Wix Harmony sites we install the Legends Widget from the Wix App Market. On WordPress, Shopify, Webflow or custom sites we add the HTML embed code and set up the button.

Compliance checklist

Before launch we check Wix's rules: clear AI disclosure, no interaction with minors, no material medical, legal or financial advice, and no manipulative techniques. You're responsible for what the Legend says, so we keep it inside safe topics.

Monthly review (optional)

Each month we review insights and conversations, fill knowledge gaps and adjust instructions.

Who a Wix Legend suits, and who it doesn't

A Legend fits when the person or brand is the draw:

  • Coaches and consultants who answer the same intro questions on every discovery call.
  • Creators whose audience wants to ask questions in their voice, any time.
  • Service businesses that want a friendlier way to explain what they do and point visitors to booking.

A Legend is not the right tool when answers depend on your systems; Wix hasn't documented API or CRM integrations for it. To check orders, read your CMS or send leads to a CRM, you need AI chatbot development instead.

Health, legal and finance businesses can use a Legend to explain services and process, but it must not give material advice. We set it to decline those questions.

Why use Wix Engine for your Wix Legends setup

We build AI assistants on Wix already

We've built custom AI chatbots on Wix for Canada Medical Notes, US Medical Notes and the real-estate firm Sharon Homes. We know where assistants go wrong and how to test for it.

Wix is home ground

We're a Wix Legend Partner and Wix Studio Certified Expert, with 2,000+ projects since 2014 and a team of 20 in Texas and Lahore.

The safety rules are handled, not skipped

Consent, voice rights, AI disclosure and topic limits are part of every setup. They carry real risk for the owner, which is the main reason to use an experienced partner.

You own the account

Your Legend and your Legends plan sit in your own Wix account, in your business's name. Once the project is paid in full, the knowledge base and instructions we write are yours.

How we set up your Legend

  1. 01

    Free 30-minute call

    Your goals, audience, website and the questions you answer most. Detailed proposal within 24 hours.

  2. 02

    Plan and gather

    Goals, plan, avatar and voice choices, your documents and any written consents.

  3. 03

    Build

    Knowledge base, behavior settings, avatar and voice.

  4. 04

    Test in Preview

    We run real questions and edge cases, fix gaps, and you test too.

  5. 05

    Publish and embed

    Live URL, custom domain if wanted, QR code and the widget on your site.

  6. 06

    Review

    We check the first conversations and insights, then monthly if you choose care.

How much does Wix Legends setup cost?

Starts from
$350

Wix Legends setup with Wix Engine starts from $350. A single Legend with a website, a short FAQ set and a stock avatar sits at the lower end.

What affects the price:

  • Knowledge a few pages and FAQs versus many documents to turn into snippets.
  • Look and voice stock avatar and voice versus custom avatar and voice with consents.
  • Embedding sharing by link only versus embedding on one or more websites.
  • Number of Legends each persona gets its own knowledge, tuning and testing.

Monthly care (insights review, knowledge gaps, instruction updates) is optional and quoted to your volume.

Your Legends plan is paid to Wix separately. At the time of writing (October 2026), Wix lists Free, Creator ($23/month), Pro ($47/month) and Studio ($71/month) plans, and they're separate from Wix site plans. Check the official Wix Legends pricing for current prices.

FAQ

Frequently asked questions

How much does it cost to set up a Wix Legend?

Setup starts from $350 for one Legend with a knowledge base, tuned behavior, stock avatar and website embed. Custom avatars and voices, larger knowledge bases and multiple Legends cost more. Your Legends plan is paid to Wix separately.

Do you have early access to Wix Legends?

No. Wix is opening early access in waves, and we don't have special access. If your account isn't in yet, we can prepare your knowledge base, instructions and consents so setup is quick once you're in.

Can my Legend use my face and voice?

Yes. On paid plans you can create a custom avatar from a photo (processing can take up to 4 hours) and a voice from a sample you record or upload, confirming you have the right to use it. Representing anyone else requires their written consent.

Can you add a Wix Legend to a non-Wix website?

Yes. On non-Wix or headless sites we paste Wix's HTML embed code, which adds a widget in the bottom-right corner. On Wix Editor, Wix Studio and Wix Harmony sites we use the Legends Widget from the Wix App Market.

Can a Wix Legend give medical, legal or financial advice?

No. Wix's rules forbid material medical, legal or financial advice, and the owner is responsible for what the Legend says. We write instructions that keep it to explaining your services and process, and test that it declines advice questions.

Should I choose a Wix Legend or a custom AI chatbot?

Choose a Legend when you want a persona with a face and voice that answers from your content. Choose a custom chatbot when answers depend on your systems, like orders, bookings or a CRM. Some businesses use both, and we'll recommend one on the free call.

Put an AI version of you on your website, set up the right way

Book a free 30-minute call. Tell us what visitors ask you most, and we'll send a detailed proposal within 24 hours.

Sohaib Mehmood, Owner & CEO at Wix Engine
Sohaib Mehmood
Owner & CEO

Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews

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