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Wix Engine

PPC management + landing page development

Google Ads Management Built on Tracking You Can Trust

Our Google Ads management covers Search, Performance Max, Shopping and YouTube — and it starts with conversion tracking, because Google's automated bidding is only as good as the data you feed it. When the landing page is the weak link, our developers rebuild it.

Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews

Digital marketing services by Wix Engine

What is Google Ads management?

Google Ads management is the ongoing setup, optimization and reporting of your paid campaigns on Google Search, Shopping, YouTube and Google's partner networks. A Google Ads expert handles keyword and audience strategy, ad copy, bidding, conversion tracking and budget, so your spend goes toward leads and sales rather than unqualified clicks.

PPC management services we provide

We manage every major Google campaign type, and we pick the ones that fit your goals rather than running all of them by default.

Search campaigns

Keyword research grouped by intent, sensible match types, shared negative keyword lists, responsive search ads and assets like sitelinks, callouts and images. If you're considering AI Max for Search, we test it against a control rather than switching it on everywhere and hoping. This is the core of our search ads management.

Performance Max

Asset groups split by product line or audience, audience signals from your own customer lists, brand exclusions and campaign-level negative keywords. We use PMax's channel performance and search term reporting to see where the budget actually goes — Search, YouTube, Display, Gmail or Maps.

Shopping & Merchant Center

Feed setup and clean-up in Google Merchant Center: product titles written for search, correct product categories, GTINs, and custom labels by margin or bestseller status. We fix disapprovals and choose between Standard Shopping and Performance Max based on your catalog and data.

YouTube & Demand Gen

Video and Demand Gen campaigns across YouTube (including Shorts), Discover and Gmail, for building awareness and re-engaging past visitors. Need ads to run? We produce them, including AI video ads for fast creative testing.

Remarketing & Customer Match

Audiences built from site visitors, cart abandoners and uploaded customer lists — for remarketing, upselling, or excluding people who already bought. We stay within Google's personalized advertising policies on sensitive categories.

Conversion tracking

Google tag and GA4 through Google Tag Manager, enhanced conversions for web and for leads, offline conversion imports from your CRM, and Consent Mode v2 for visitors from the EEA and UK. We also check for double-counted conversions, a common reason Google Ads reports more leads than your inbox receives.

Landing pages

Fast, message-matched landing pages built on Wix, WordPress, Webflow, Shopify or Next.js, with one clear action per page. We A/B test headlines, forms and offers, and when the whole site needs rebuilding, our website redesign services take over.

Account audits & takeovers

Already running ads? We audit structure, tracking, search terms and wasted spend before changing anything, and we keep your existing account and its history rather than starting from scratch.

When it's time to hire a Google Ads agency

  • You're spending every month but can't say what a lead actually costs.
  • Performance Max takes most of the budget and you can't see where it goes.
  • Conversions in Google Ads don't match GA4, your CRM or your sales team's count.
  • Auto-applied recommendations have quietly changed your account over time.
  • You've added budget without getting more leads.
  • You're launching a new product or market and need demand data quickly.

If your monthly ad budget is very small, management fees can outweigh the spend. We'll say so on the call and suggest a lighter option, like a one-time setup.

Why choose Wix Engine for Google Ads

Developers on the same team

Slow pages, broken forms and missing tags are where ad budgets leak. Our developers fix them directly, so you're not waiting on a separate web agency while you keep paying for clicks.

Reporting tied to revenue, not clicks

We report cost per lead, cost per sale and conversion value, reconciled with GA4 and your CRM. Impression share and click-through rate show up as supporting detail, never as the headline.

Your account stays yours

Campaigns run in a Google Ads account created in your business's name, with full history and admin access. If we part ways, nothing needs migrating.

Experience across markets

Wix Engine has delivered 2,000+ projects since 2014 for clients in 15+ countries, including the US, UK, Canada, Australia and the UAE — useful when campaigns cover several regions or currencies.

Reviews you can check

Rated 5/5 on Upwork (400+ reviews), 5/5 on Wix Marketplace (500+) and 4.9/5 on Fiverr (500+). Read what clients say before you hand over an ad budget.

How Google Ads management works

  1. 01

    Free 30-minute call

    Your goals, budget, margins and what's been tried. We tell you honestly whether Google Ads fits.

  2. 02

    Proposal within 24 hours

    Campaign plan, recommended ad spend, management fee and target metrics.

  3. 03

    Tracking audit and fixes (week 1)

    We verify every conversion action end to end before spending on new campaigns.

  4. 04

    Build (weeks 1–2)

    Keyword research, campaign structure, ads, assets, audiences and landing page changes.

  5. 05

    Launch and learning period

    Smart bidding typically needs a few weeks of data. We review search terms and early signals closely, without overreacting.

  6. 06

    Ongoing optimization and monthly reporting

    Bid strategy adjustments, new ad tests, negative keywords, budget shifts and a monthly call.

Tools & technologies

google platforms
  • Google Ads
  • Google Ads Editor
  • Google Merchant Center
  • Google Analytics 4
  • Google Tag Manager
  • Google Search Console
  • Looker Studio
research & testing
  • Semrush
  • Ahrefs
  • Hotjar
integrations
Work

Results

Results are reported on the numbers that matter to your business: cost per lead, cost per sale and conversion value, reconciled with GA4 and your CRM. We record a baseline from your account's history before we change anything, so every monthly report shows progress against a real starting point.

How much does Google Ads management cost?

Starts from
$300/month + ad spend

Google Ads management starts from $300/month plus ad spend. Your ad spend goes to Google, not to us: Google bills it directly to your payment method, with no markup.

What affects the management fee:

  • Ad spend larger budgets support more campaigns and need more testing and oversight.
  • Campaign types a single Search campaign is simpler than Search, Performance Max, Shopping and YouTube together.
  • Catalog size large Shopping feeds need ongoing feed work.
  • Markets and languages each needs its own keywords, ads and budgets.
  • Landing pages new pages or rebuilds are quoted as separate projects.

Engagement options: monthly management, a one-off account audit ($250) or setup only ($350 for the account, conversion tracking and first campaigns) if you'd rather run the account yourself. Send us your current numbers and you'll get an exact estimate within 48 hours.

FAQ

Frequently asked questions

How much does Google Ads management cost?

Google Ads management with Wix Engine starts from $300 per month plus your ad spend, which is paid to Google. The fee depends on your budget, how many campaign types we run, catalog size and the number of markets. One-off audits and setup-only projects are available, and we send an exact estimate within 48 hours.

How much should I spend on Google Ads per month?

Enough to generate conversions every week, which depends on your industry's cost per click and your site's conversion rate. Start by estimating cost per click from keyword data, assume a conservative conversion rate, and budget for at least a few leads a week so smart bidding has data to learn from. We model this with you using real keyword data.

How long does it take for Google Ads to work?

Search campaigns can bring leads in the first days, but smart bidding typically needs a few weeks of conversion data to stabilize. Expect the first month to be about learning which keywords, ads and pages convert, and months two and three to be when cost per lead improves.

Is Performance Max worth it?

It can be, especially for e-commerce with a good product feed and solid conversion tracking. It's riskier for lead generation with weak tracking, because it can optimize toward cheap, low-quality leads. With channel reporting, search term insights and negative keywords now available, we can control it far better than a few years ago.

Do I need enhanced conversions?

In most cases, yes. Enhanced conversions send hashed first-party data, like the email address someone enters in your form, to help Google match conversions that cookies miss. It improves measurement and gives smart bidding better data. We set it up through Google Tag Manager or the Google tag, along with consent settings.

Can you take over my existing Google Ads account?

Yes. We audit the account first, covering structure, tracking, search terms, bidding and wasted spend, and share what we find before making changes. Keeping your existing account preserves its history and conversion data, which helps bidding, so we rarely recommend starting over.

Do you also build the landing pages?

Yes. Because we're also a web development company, we build and edit landing pages on Wix, WordPress, Webflow, Shopify and Next.js. That means faster pages, forms that work and tracking that's installed correctly, without coordinating between an ad agency and a separate developer.

Do you guarantee results with Google Ads?

No one can honestly guarantee a cost per lead or return on ad spend, because auctions, competitors and demand shift constantly. We guarantee the work: verified tracking, an active testing plan, transparent reporting from your own accounts and email replies within 2–4 business hours.

Find out where your Google Ads budget is going

Book a free 30-minute call. We'll look at your account or plans with you and send a detailed proposal within 24 hours.

Sohaib Mehmood, Owner & CEO at Wix Engine
Sohaib Mehmood
Owner & CEO

Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews

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