TikTok advertising services
On TikTok, the video does most of the targeting. As a TikTok ads agency, we pair native-looking creative built to hold attention in the first two seconds with clean Pixel and Events API tracking, and a testing rhythm that keeps fresh videos in rotation before the old ones wear out.
Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews
A TikTok ads agency plans, produces and manages paid campaigns on TikTok: creative concepts and editing, Spark Ads from your own or creators' posts, in-feed and Smart+ campaigns, TikTok Shop ads, Pixel and Events API tracking, and ongoing testing. Wix Engine handles the creative, the media buying and the website side in one team.
Creative quality decides most TikTok campaigns, so that's where we put most of the effort. The rest makes sure the platform learns from the right signals.
A clear hook in the first one to two seconds, on-screen text, captions for viewers with sound off, trending or original audio, and framing that keeps key content out of TikTok's interface zones. Formats that tend to work: creator-style testimonials, quick demos, "three reasons" lists, reactions and before-and-after reveals. Editing is handled by our video editing team.
Spark Ads put paid budget behind real organic posts — from your account or from a creator who authorizes the post with a code. The ad keeps its likes, comments and profile link, which usually makes it feel less like an ad. We spot which organic posts are earning attention and give them budget.
Standard in-feed campaigns give you manual control over targeting, placements and creative. Smart+ is TikTok's automated campaign type, which handles targeting, budget and creative combinations with varying degrees of automation. We usually test both against each other before committing budget to one.
If you sell through TikTok Shop, GMV Max is now TikTok's standard campaign type for Shop sales: you set a return target and it promotes your products using your videos, creator content and affiliate posts. We manage targets, feed it a steady supply of strong creative and watch product-level reporting to see what's actually selling.
Instant forms that open inside TikTok, with qualifying questions and an automatic sync to your CRM or email so leads get a fast follow-up — speed matters more here, since TikTok leads are often earlier in their decision.
The browser Pixel plus the server-side Events API, with deduplication so conversions aren't double-counted. We set it up through native integrations for Shopify and WooCommerce, through Google Tag Manager, or directly in your site's code, then verify every event in TikTok Events Manager.
We find creators through TikTok One (formerly the Creator Marketplace), brief them, and agree usage rights so their videos can run as Spark Ads beyond the original post.
To test more hooks without more shoots, we produce variations with AI tools and our AI video ads service. Realistic AI-generated content is labeled as TikTok's policies require.
New creative every one to two weeks, so fatigue never stalls an account. We track hook rate, watch time, click-through rate, cost per result and conversion value, and report what each test taught us.
If TikTok isn't the right channel, we'll say so and suggest where your budget will work harder, often Facebook and Instagram ads.
The person reading the results briefs the next videos, and our editors cut them. No hand-offs between a creative studio and a media buyer, so new tests launch faster.
TikTok traffic is mobile and impatient. If your landing page is slow or your checkout fights the user, our developers fix it — on Shopify, Wix, WordPress or custom code.
We'll tell you if your product or budget isn't a match for TikTok yet, before you spend on finding out.
2,000+ projects delivered since 2014 for clients in 15+ countries.
Your product, audience, budget and any content you already have. We'll tell you honestly how TikTok fits.
Campaign plan, creative approach, recommended spend and target metrics.
Ads Manager, Business Center, Pixel and Events API, catalog or TikTok Shop connection, and conversion events verified.
A set of distinct hooks and concepts, edited for the feed.
We judge results once each ad group has enough conversions, not after one day.
New creative every one to two weeks, budget moved toward winners and a monthly report and call.
Before we change anything, we record where the account stands: cost per purchase or lead, conversion value, hook rate and watch time for your current creative, and how sales are tracked from TikTok to your store or CRM. Every monthly report compares against that baseline, from your own TikTok Ads Manager and analytics data.
TikTok ads management starts from $300/month plus ad spend, which TikTok bills directly to your own payment method, with no markup from us.
What affects the price:
Options include monthly management, a creative-only package quoted to the volume you need, a one-off account audit ($250) or a one-off account and tracking setup with your first campaigns ($350). Tell us your goals and you'll get an exact estimate within 48 hours.
With Wix Engine, TikTok ads management starts from $300 per month plus your ad spend, which you pay to TikTok. The total depends mainly on how much new creative you need each month, plus creator costs, campaign types and markets. We send an exact estimate within 48 hours of a free call.
TikTok's platform minimums are low — at the time of writing, about $50 a day per campaign and $20 a day per ad group. But an ad group typically needs around 50 conversions to exit the learning phase, so a realistic budget depends on your cost per conversion. We'll calculate a sensible starting budget with you.
Spark Ads let you promote existing organic TikTok posts as ads, either from your own account or from a creator who gives you an authorization code. Unlike standard in-feed ads, they keep the original post's engagement and link to the real profile, so they look and feel native to the For You feed.
Sometimes. TikTok can work for B2B products with broad audiences, like software for small businesses or freelancers, especially with founder-led or educational video. It's usually a weak fit for niche enterprise services with tiny audiences and long sales cycles, where LinkedIn or Google Ads tend to perform better.
Most accounts need new creative every one to two weeks. TikTok users scroll fast and see a lot of content, so performance on a single video often drops within a few weeks. Planning a steady supply of new hooks and concepts is part of our process from the start.
No. You can send TikTok ad traffic to your own website or app, or collect leads with instant forms. TikTok Shop is worth considering if you sell physical products and want people to buy without leaving the app, in which case GMV Max campaigns become the main ad type.
Yes. We use AI tools to produce extra hooks, voiceovers and variations, alongside creator and studio footage. AI-generated content that looks realistic must be labeled under TikTok's policies, and we follow that. AI works best for testing many angles quickly, while creator content often wins on trust.
Many brands run both. Meta offers more mature targeting and placements across Facebook and Instagram, while TikTok often reaches people who aren't active on Meta and rewards raw, native video. If budget is tight, we usually start where your product and creative fit best, then reuse winning concepts on the other platform.
Book a free 30-minute call. We'll look at your product, content and budget, then send a detailed proposal within 24 hours.
Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews
