Wix Legend Partner · Wix Headless + Next.js
Our Wix Headless developers build fully custom front ends in Next.js or Astro and connect them to Wix's backend — Stores, checkout, Bookings, CMS, Members and Pricing Plans — so your team keeps running the business from the Wix dashboard while customers get a site designed and tuned exactly your way.
Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews
Wix Headless lets you use Wix's business backend — Stores and eCommerce checkout, Bookings, CMS, Members, Pricing Plans, Events and Blog — through the Wix JavaScript SDK and REST APIs, while your front end runs on a framework you choose, such as Next.js or Astro. Wix Headless development means building that front end and wiring it to Wix.
Product listings, search and product pages in your own design, fed by Wix Stores, with cart and checkout on Wix eCommerce. We build a custom checkout against the APIs or send shoppers to Wix's hosted checkout page and back; orders, inventory and payments land in the Wix dashboard either way.
Wix CMS collections become structured content for your pages: articles, locations, team members, anything with fields. Editors update content in the Wix dashboard; the front end pulls it through the SDK and pre-renders pages for speed.
For Wix headless Next.js builds, we use the App Router, server components and caching so pages load fast and stay current. A Next.js front end is a self-managed headless project: you host it on Vercel, Netlify or your own servers, and it connects to Wix through an OAuth client. See our Next.js development services.
Wix's recommended path is Wix-managed headless: Wix hosts your front end on a global CDN, and with Astro you also get automatic authentication, built-in SEO support, secrets management and error monitoring. If you don't need Next.js specifically, this cuts hosting and setup work.
Services and availability from Wix Bookings, paid memberships through Pricing Plans, and tickets through Wix Events. For complex steps, your front end can hand visitors to Wix-hosted booking, checkout and login pages and bring them back.
A website, a mobile app and an in-store kiosk can all read the same products, bookings and member accounts. If an app is on your roadmap, see mobile app development.
Your current Wix site can become the backend of a headless project, data intact. The new front end can run alongside the editor-built site, as a mobile app for example, or replace it as your public website.
Visitor and member access runs through OAuth tokens; admin API keys stay on the server, never in the browser. We configure allowed redirect domains and keep secrets out of the repository.
On a self-managed project, metadata, sitemaps, canonical tags, structured data and 301 redirects from old Wix paths are the front end's job. We build them in from day one.
Neither is better in general; they suit different teams and budgets.
| Wix Studio site | Wix Headless | |
|---|---|---|
| Design | Visual editor with responsive tools, custom CSS and Velo code | Any design or component library, built in code |
| Performance tuning | Wix manages hosting and rendering | Full control over rendering, caching and bundles |
| Front-end hosting | Wix | Wix (Wix-managed) or your choice (self-managed) |
| Editing | Visual page editing plus the dashboard | Dashboard and CMS for content; layout changes need a developer |
| Wix App Market | Full catalog | Only apps made entirely of dashboard extensions |
| Build cost and time | Lower and faster | Higher — the front end is built from scratch |
| Ongoing upkeep | Mostly handled by Wix | Front-end dependencies and hosting are yours to maintain |
It's not the right fit if your marketing team rearranges layouts weekly without a developer, or you need a straightforward business site — a Wix Studio build costs less and is easier to run. And if you don't need Wix's business tools at all, a plain Next.js site with a separate headless CMS may be simpler.
We've built on Wix since 2014 and are a Wix Legend Partner, the top tier of the Wix Partner Program. We also ship production Next.js sites, so the backend and the front end come from one team that understands both.
Wix Studio, Wix-managed Astro, self-managed Next.js or no Wix at all — we recommend the least expensive option that meets your requirements and put the trade-offs in writing.
Typed code, a documented data model and a README explaining how the front end talks to Wix, so any future developer can take over.
2,000+ projects delivered for clients in 15+ countries, Top Rated on Upwork, and email replies within 2–4 business hours.
We confirm headless is the right call before anything else.
Which Wix business apps, which path (Wix-managed or self-managed), hosting, authentication, and which flows use Wix-hosted pages versus custom screens, with a fixed price or estimate.
Project or site setup, CMS collections, products or services, OAuth client and allowed redirect domains.
Components, data fetching through the SDK, caching, SEO and analytics, reviewed on a preview URL as we go.
Checkout, booking and login flows end to end, Core Web Vitals, redirects and the domain switch.
Framework updates, new features and Wix API changes, monthly or as needed.
— E-commerce for a Canadian water-filtration brand, built in Next.js, with product configurators, financing at checkout and a live postal-code water-quality lookup.
See the Purely Solutions project— A Next.js site for a Swiss-Japanese lifestyle brand that combines an artisan shop, an editorial magazine, craft-maker films and event bookings.
See the AGOBAY projectHeadless builds draw on both halves of our work: years of Wix backend experience as a Wix Legend Partner, and custom front ends like the Next.js projects below.
Our Next.js front-end work (these projects don't run on Wix):
Wix Headless builds with us start from $2,000, including a custom front end. Larger custom web apps fall under our custom web development projects, which start from $3,000.
On Wix's side, Wix Headless is free to start; a Wix premium plan is needed for payments, a custom domain and in-depth analytics. A self-managed front end also has its own hosting bill.
What drives the cost:
We work on fixed-price projects, monthly retainers and hourly at $45/hour (minimum 40-hour block). Send us your requirements and you'll get an estimate within 48 hours.
Wix Headless is Wix's way of using its business backend without a Wix-built front end. You manage products, bookings, members, content and orders in the Wix dashboard, and a custom front end — a website, a mobile app or both — reads and writes that data through the Wix JavaScript SDK or REST APIs.
Yes. A Next.js front end runs as a self-managed headless project: you host it on Vercel, Netlify or your own servers and connect it to Wix through an OAuth client and the JavaScript SDK. Wix's own managed hosting gives its fullest integration to Astro, so we compare both routes for your project.
It's free to start, so you can build and test without paying Wix. To accept payments, connect a custom domain or get in-depth analytics, you'll need a Wix premium plan. Hosting a self-managed front end, such as Next.js on Vercel, is billed separately by that host.
It can be very good, but someone has to build the SEO. On self-managed projects, your front end handles metadata, sitemaps, canonical tags, structured data and redirects. Wix-managed projects built with Astro include built-in SEO support. Either way, server-rendered pages give search engines complete HTML to index.
Yes. Your current site can act as the backend for a headless front end, so products, orders, members, bookings and CMS content stay where they are, and backend code and automations keep running. Switching your public domain to the new front end happens in one planned step.
Only some. Headless projects can use apps made up entirely of dashboard extensions. Apps that add widgets to a Wix-built site won't appear on a custom front end, so we either rebuild that feature in your front end or find an API-based alternative.
Yes. Your team manages orders, inventory, bookings, members, content and contacts in the same Wix dashboard they'd use for a regular Wix site, including the Wix mobile app. Only the customer-facing front end changes, so there's no new admin system for staff to learn.
Book a free 30-minute call. We'll tell you honestly whether headless, Wix Studio or a different stack makes more sense — and send a detailed proposal within 24 hours.
Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews
