Discovery and brand questionnaire
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Design & creative · Logo & brand identity
Logo Design Services: Original Logos and Brand Identity Systems
Our logo design services give your business a distinctive mark, the files to use it anywhere, and simple rules that keep it consistent — from your website header and social profiles to signage and packaging.
Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews
What are logo design services?
Logo design services cover research, concept design, revisions and final production of a logo, delivered in every format you need for print, web and social media. A fuller brand identity adds a color palette, typography and usage guidelines. They're for new businesses, rebrands, and companies whose current logo no longer reflects what they do.
Custom logo design: what's included
Every project follows the same path from first questions to finished files. Here's what each stage gives you.
Market and competitor research
We study how businesses in your category present themselves, so your logo meets the expectations buyers bring with them — and stands apart where it counts.
Original concepts
Three distinct logo directions, each shown on real applications — a website header, a business card, a social avatar — so you judge them in context, not floating on a blank page.
Revision rounds
Two rounds of refinement on your chosen direction: shapes, spacing, color and lettering adjusted until the mark is right.
A complete logo suite
Primary logo, horizontal and stacked versions, a standalone icon or monogram, and a favicon. One lockup rarely fits every space, from a wide website header to a square app icon.
Color and typography system
Primary and secondary colors with HEX, RGB and CMYK values, plus heading and body font pairings. We flag any font that needs a commercial license.
Brand guidelines
A concise PDF covering clear space, minimum sizes, color use, approved backgrounds and common mistakes, so printers, freelancers and new hires use your logo correctly.
Social media kit
Profile images and cover banners sized for the platforms you use, ready to upload on day one.
Optional brand applications
Business cards, letterhead, email signature, presentation templates, packaging or signage artwork, each quoted as an add-on before we start.
Your files and what you own
- SVG — scalable vector for websites and apps
- PDF (vector) and EPS — for printers, signage, embroidery and merchandise
- AI — the editable Adobe Illustrator source file
- PNG — transparent background, in several sizes, for slides, documents and social media
- JPG — for quick everyday use
- Full-color, single-color black and reversed white versions of each logo
- RGB versions for screens and CMYK versions for print
When you need brand identity design
- You're launching a business and need to look credible from day one.
- Your logo was a quick DIY job, and it's about to go on vans, signage or packaging.
- It turns blurry, cramped or unreadable on a phone screen or social avatar.
- You've merged, added services or moved upmarket, and the old mark no longer fits.
- Different teams use different versions of the logo and different colors.
- You're about to build a new website and want the brand settled first.
If your logo works but your website feels dated, you may not need a rebrand at all. A website redesign built on your existing identity can be the better use of budget.
Why choose Wix Engine for your business logo design
Designed for screens first, checked for print
Many people will first see your logo at a tiny size — in a browser tab, a search result or a social feed. We test every concept small and on mobile before refining it, then confirm it holds up in print.
Drawn by designers
Every logo is drawn as original vector artwork by our designers.
Your logo goes straight into your website
We're a design and development team with 2,000+ projects since 2014, so your logo, colors and type move directly into your Wix website design or custom website development project with no handoff gap.
Fixed scope, clear rounds
You know how many concepts and revision rounds you'll get before we start, and you'll have a written proposal within 24 hours of our call.
NDA on request
Planning a quiet launch or a confidential rebrand? We sign NDAs before you share details.
Led by our Senior Designer
Logo and brand projects are led by Salman, our Senior Designer.
Our logo design process
- 01
Brief
Questionnaire plus a free 30-minute call. You leave with an agreed creative direction.
- 02
Research and moodboard
A category review and a visual direction board for your approval.
- 03
Concepts
Three distinct logo directions presented on mockups.
- 04
Refinement
Two revision rounds on the direction you choose.
- 05
Finalization
Logo suite, color and type system, brand guidelines and social kit produced.
- 06
Handover
Files delivered in folders organized by format and use, plus a short walkthrough of the guidelines.
Tools & technologies
Adobe Illustrator, Adobe Photoshop, Adobe InDesign (brand guidelines), Figma, Adobe After Effects (animated logo add-on)
Work
Logo and identity work
Every logo project starts with three distinct concepts and ends with a full set of files you own outright, organized by format and use, plus a short walkthrough of how to use them.
How much do logo design services cost?
Logo design starts from $500.
What affects the price:
- Scope a logo alone, a logo with color and type, or a full identity with guidelines and brand applications.
- Concepts and revisions more initial directions and rounds mean more design time.
- Complexity of the mark a custom-drawn wordmark or illustrated emblem takes longer than a simple monogram.
- Applications each extra item, like packaging or signage, adds work.
- Timeline rush delivery is available, at +25% when it needs extra team capacity.
Tell us what you need and you'll get a fixed-price estimate within 48 hours. Planning a logo and a website together? Compare starting prices on our pricing page.
FAQ
Frequently asked questions
How much do logo design services cost?
Logo design with Wix Engine starts from $500. The price depends on whether you need a logo alone or a full brand identity with color and type systems, guidelines and a social kit, plus how many concepts and revision rounds you want. After a free call, we confirm a fixed price within 48 hours.
How long does it take to design a logo?
Most logo projects take 2–3 weeks from brief to final files: roughly a week to first concepts, then revision rounds that move as fast as your feedback does. Full brand identity projects with guidelines and applications typically take 3–5 weeks.
How many logo concepts and revisions do I get?
You get three distinct concepts in the first presentation, followed by two revision rounds on the direction you pick. Both numbers are written into your proposal before work starts, so you always know what's included and what would cost extra.
Will I own the copyright to my logo?
Yes. Once the project is paid in full, you own the final logo and its design files, and you receive every file needed to use it without returning to us. If your logo uses a commercial typeface, we'll tell you exactly which license you need to buy.
What file formats will I receive?
You'll receive vector files (SVG, PDF and EPS) for printing and scaling, PNGs with transparent backgrounds in several sizes, and JPGs for everyday use. Each version comes in full color, black and reversed white, in RGB for screens and CMYK for print, organized in folders by use, plus the editable Adobe Illustrator (AI) source file.
What is the difference between a logo and a brand identity?
A logo is a single mark — the symbol or wordmark that identifies your business. A brand identity is the visual system around it: color palette, typography, logo variations, usage rules, and how everything appears on your website, social profiles, packaging and documents. The logo starts recognition; the identity keeps it consistent.
Do you use AI to design logos?
Final logos are drawn by our designers as original vector artwork, not generated by AI. That matters for ownership: under current US Copyright Office guidance, images generated purely by AI generally can't be registered for copyright, which makes them a weak foundation for a brand.
Can you refresh my existing logo instead of starting over?
Yes. A logo refresh keeps the recognition you've built — the core shape, colors or lettering style — while fixing what holds it back, such as poor legibility at small sizes, dated type or missing versions for social and mobile. We'll recommend a refresh over a full redesign when that serves you better.
Start your logo with a 30-minute conversation
Tell us about your business and where your logo will appear. We'll send a fixed-price proposal within 24 hours.
Sohaib Mehmood
Owner & CEO
Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews