An audit before any design
We study GA4 and Search Console data, session recordings and heatmaps, then crawl and inventory every page. You get a short report on what to keep, fix, merge or remove.
Redesigns on any platform · SEO protected by default
Website Redesign Services: A Better Site Without Losing Your Rankings
Our website redesign services rework the design, structure and content of your existing site around what your customers need, and map every URL so the search traffic you've already earned comes with you.
Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews
What are website redesign services?
Website redesign services rework an existing website's design, structure, content and sometimes its platform to fix an outdated look, a poor mobile experience, slow pages or weak conversion rates. A good redesign starts by measuring what already works, such as top pages, rankings and backlinks, and protects it. It's for businesses whose site no longer matches their brand or goals.
Signs it's time to redesign your website
If you keep thinking "I need to redesign my website," one of these is usually why:
- Mobile visitors struggle. Tiny text, broken menus and forms that are painful on a phone.
- Core Web Vitals are failing. Slow loading or laggy interactions cost you rankings.
- Your business has moved on. New services, pricing or positioning, on a site that still describes who you were.
- Sales avoids the website. Your team sends PDFs instead of linking to it.
- Traffic arrives but enquiries don't. Visitors can't find the next step, or the forms ask too much.
- Every edit needs a developer. The CMS is so fragile that nobody wants to touch it.
- The foundation is aging. An abandoned theme, unsupported plugins, old PHP or a retired platform such as Editor X.
Refresh, redesign or rebuild?
Not every site needs to start over. We recommend the smallest change that fixes the real problem.
| Refresh | Redesign | Rebuild or re-platform | |
|---|---|---|---|
| What changes | Colors, type, imagery, a few templates | Layouts, navigation, content, UX and conversion paths | Everything in a redesign, plus a new platform or codebase |
| URLs | Stay the same | Some change, covered by a redirect map | Many change, covered by a full redirect map |
| Right when | Structure works but the look is dated | Structure and UX hold you back | The platform limits speed, features, editing or cost |
| Effort | Low | Medium | High |
Often, redesigning the five or six templates that carry most of your traffic does more than rebuilding fifty pages nobody visits.
What our website redesign agency delivers
Clearer structure and navigation
A reworked sitemap that gets each audience to what it needs in fewer clicks, with thin or duplicate pages merged.
Conversion-focused UX and UI design
Mobile-first designs in Figma, led by Salman, our Senior Designer: clear calls to action, shorter forms, visible proof and fast paths to pricing or booking. For deeper research, see UI/UX design.
Content that keeps what ranks
We rewrite underperforming pages and update, rather than replace, pages that already rank. Copywriting can be included, or your team can supply it.
Faster pages and better accessibility
New templates built to pass Core Web Vitals, plus fixes for contrast, keyboard navigation, headings and alt text, checked against WCAG 2.2 AA guidelines.
Website modernization for aging stacks
Moving off abandoned themes, bloated page builders or unsupported server software onto a setup that's secure and easier to maintain, with CMS training for your team at handover.
How we protect your SEO during a redesign
Most traffic lost after a website revamp is lost to missing or careless redirects, not to the new design. Every redesign follows this checklist.
Before launch
- Crawl the current site and record every URL with its title, meta description, H1, canonical tag and status code.
- Pull 16 months of Search Console and GA4 data to find every page that earns traffic, rankings, conversions or backlinks.
- Map each old URL to its closest new equivalent, one to one. Never redirect everything to the homepage.
- Carry over or improve titles, headings, structured data and internal links on pages that rank.
- Build on a password-protected staging site blocked from indexing.
- Record baseline Core Web Vitals, traffic and conversions.
On launch day
- Deploy 301 redirects and test them in bulk: no chains, loops or 404s.
- Remove staging noindex tags and robots.txt blocks from the live site.
- Submit the new XML sitemap in Search Console and confirm analytics and conversion tracking fire.
- Point internal links at final URLs rather than through redirects.
After launch
- Watch Search Console for crawl errors, 404s and indexing changes, daily at first and then weekly, through the 30 days of free post-launch fixes included with every project.
- Fix missed redirects as they surface.
- Report traffic, rankings and conversions against the pre-launch baseline.
Rankings can move for a few weeks after any major change; this process keeps the wobble small and short. We don't guarantee positions, because nobody honestly can.
Changing platforms as part of a redesign
Staying on your current platform is often the right call. When it isn't, these are our options:
Why choose Wix Engine for your website redesign
We work on every major platform
Wix Studio, WordPress, Webflow and custom code, so our recommendation fits your team and budget, not a sales quota.
SEO is a deliverable
You review and sign off the redirect map before launch, just like the designs.
Design and development on one team
Designers and developers work side by side, so the design you approve is the site that launches.
2,000+ projects since 2014
For clients in 15+ countries, with email replies in 2–4 business hours, a proposal within 24 hours of your call and an estimate within 48 hours.
Our website redesign process
- 01
Free call and first look
Send your URL beforehand and we'll bring first observations, plus a view on refresh, redesign or rebuild.
- 02
Audit and strategy
Analytics, SEO and UX audit plus content inventory. Output: findings report and new sitemap.
- 03
Design
Key mobile and desktop templates in Figma, approved before build.
- 04
Build and content migration
Templates built on staging, content moved, forms and integrations connected.
- 05
SEO migration and QA
Redirects implemented, metadata checked, cross-device, speed and accessibility tested.
- 06
Launch and monitoring
Go live, watch Search Console and analytics, fix issues fast.
Tools & technologies
audit and seo
- Google Analytics 4
- Google Search Console
- Screaming Frog SEO Spider
- PageSpeed Insights
- Lighthouse
- Microsoft Clarity or Hotjar
design
platforms
Work
Relevant work
large editorial siteLightspeed Venture Partners
Content-heavy sites carry the most SEO risk in a redesign. For a global VC firm, we built a large editorial site with a portfolio-company directory, a stories newsroom, team pages filtered by region and events.
Read the Lightspeed case study
Sharon Homes — from the Wix Classic Editor to Wix Studio A boutique real-estate firm in Cyprus and Greece, in business since 1985. We rebuilt its existing site in Wix Studio, with property search by country, city, type, bedrooms and price, a hotels-for-sale section, a property request form and a custom AI chatbot. Visit sharon-homes.com →
What clients said
- Business website
“Absolutely outstanding experience! The seller took the time to understand my business and delivered a sleek, professional website that exceeded my expectations. Communication was clear and consistent, with quick responses and great attention to detail throughout.”
ggc2323United Kingdom · via Fiverr - Website updates
“Needed a few bits done to my website and Sohaib was very quick and responsive. When we ran into an issue he was quick to meet with me and come up with solutions that made the end product even better than I had originally come up with.”
ccrimscardsUnited Kingdom · via Fiverr
How much does a website redesign cost?
A website redesign with us starts from $580. Cost depends mostly on your platform and how many unique templates you need; a redesign in custom code starts from $3,000. If you only need designs for your own developers, website UI/UX design starts from $1,500.
Redesigns are usually a fixed-price project, with an optional monthly retainer afterwards. Send us your URL and you'll have an exact estimate within 48 hours.
- Unique templates a homepage, service page, blog post and contact page are four templates, however many pages use them.
- Content volume pages to migrate, rewrite, merge or remove.
- Platform change re-platforming adds migration work and a larger redirect map.
- Features booking, e-commerce, member areas or CRM connections.
- Copywriting whether we write new copy or your team supplies it.
FAQ
Frequently asked questions
How much does a website redesign cost?
A website redesign with Wix Engine starts from $580, and redesigns in custom code start from $3,000. The final price depends on unique templates, content volume, platform changes, features and copywriting. Send us your URL for an exact estimate within 48 hours.
How long does a website redesign take?
Small sites of 5–10 pages usually take 2–4 weeks, sites with custom code 4–8 weeks, and large sites with migration or custom features longer. Content and feedback turnaround affect the schedule most. Your proposal includes milestone dates for designs, staging and launch.
Will a website redesign hurt my SEO?
It doesn't have to. Traffic losses after a redesign usually come from missing redirects, removed content or staging settings left live. We map every old URL to its new equivalent, keep content and metadata that ranks, and monitor Search Console after launch. Short ranking fluctuations are normal; lasting drops are preventable.
Should I redesign or rebuild my website?
Redesign if your platform still does what you need and the problem is design, structure or content. Rebuild if the platform itself limits you: it's slow at its core, can't support features you need, is hard to edit or is no longer maintained. We assess this on the first call and in the audit.
Can you redesign my website without changing platforms?
Yes. Many redesigns stay on the same platform, whether Wix, WordPress, Webflow or a custom codebase. Staying put avoids migration work and keeps URLs stable. We only recommend switching when the platform is the obstacle, and we explain the cost and benefit before you decide.
How often should a website be redesigned?
There's no fixed schedule, though many businesses review their site every three to five years. Evidence is a better trigger: falling conversions, poor mobile usability, failing Core Web Vitals or a site that no longer reflects your offer. Regular small improvements can delay the need for a full redesign.
Can I keep my content and URLs during a redesign?
Yes. We keep existing URLs wherever the structure allows, which is the safest option for SEO. Where a URL must change, it gets a 301 redirect to its closest new page. Content that performs well is preserved and refreshed rather than rewritten from scratch.
Find out what your redesign should fix first
Book a free 30-minute call and send us your URL beforehand. We'll share first observations on the call and a detailed proposal within 24 hours.
Sohaib Mehmood
Owner & CEO
Wix Legend Partner · 2,000+ projects since 2014 · 1,400+ client reviews