Case study · E-commerce · Next.js
Purely Solutions: E-commerce With Configurators and a Live Water-Quality Lookup
A bilingual e-commerce site for a Canadian water-filtration brand. Shoppers check their local water by postal code, configure a system for their home and see financing options before checkout.
Project snapshot
Purely Solutions sells whole-home, under-sink and shower water filters in Canada. We built an e-commerce site that starts with the shopper's own water. A postal-code lookup shows local water-quality data. A step-by-step configurator then matches a system to the home, with one-time and monthly pricing shown side by side.
- Client
- Purely Solutions
- Industry
- E-commerce (home water filtration)
- Platform
- Next.js
- Live site
- purelysolutions.ca
The challenge
Water filters are a considered purchase. Shoppers don't know what's in their tap water, which system fits their home, or whether a whole-home unit is worth the price. A standard product grid with an "add to cart" button doesn't answer any of those questions.
The store needed to:
- Make the problem specific. Show each shopper data about their own water, not generic claims.
- Guide product choice. Size a system to the home (apartment, family home or large estate) without a sales call.
- Lower the price barrier. Show financing next to the full price on higher-ticket systems.
- Serve both official languages. Run full English and French versions for Canadian buyers.
Our solution
A postal-code water report
Visitors enter a postal code and get a neighborhood-level water report. It includes an overall score out of 100 and contaminant readings (lead, copper, manganese, chlorine and more) benchmarked against Health Canada guidelines. The report draws on municipal and provincial water-quality data and ends with system recommendations matched to the result. A live preview of the report sits on the homepage, so the tool is visible before anyone searches.
A step-by-step product configurator
The whole-home system has its own configurator. It opens with "Which best describes your home?" and three home sizes, then walks through numbered steps such as filtration stages. Pricing updates as the shopper moves through, and a "Continue" button keeps each decision small.
Financing shown before checkout
On the configurator, a one-time payment and a 24-month Affirm financing option sit side by side. Prices are shown in CAD, with taxes and shipping calculated at checkout. Accepted payment methods are listed on product sections.
Content that answers the next question
Around the store, the site includes a technology page that compares filter media, education on common tap-water contaminants, reviews, an FAQ, an installation guide, a performance data sheet and full legal and support pages, including an accessibility statement.
English and French
The site runs in English and French, with matching navigation and content in each language.
Key features
- Postal-code water-quality lookup with score, contaminant readings and product recommendations
- Live water-report preview on the homepage
- Multi-step configurator for the whole-home system, starting with home size
- One-time vs. monthly pricing with Affirm financing on the configurator
- Product pages for whole-home, under-sink and shower filters
- Bilingual site (English and French, Canada)
- Technology comparison and contaminant education content
- Customer review carousels and FAQ
- Installation guide, performance data sheet, warranty and refund pages
Results
What the new store delivered for Purely Solutions:
- Local
Shoppers see a water report for their own postal code before they choose a product.
- Guided
The configurator sizes a whole-home system to the house step by step, without a sales call.
- Financed
Monthly Affirm pricing sits next to the one-time price, so higher-ticket systems feel within reach.
- Bilingual
Full English and French versions serve buyers across Canada.
Selling a product that needs explaining before people buy?
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