Privacy Policy
Shop Concierge, an app for Wix stores · Last updated: 23 October 2026
This Privacy Policy explains how Wix Engine ("we", "us") handles information when a Wix site owner ("store owner") installs the Shop Concierge app ("the App") and when visitors to that site ("shoppers") use its chat assistant.
In short
- We use data only to run the App: to search the store's products, write the assistant's replies and show the store owner Insights.
- Shopper messages are sent to Google's Gemini AI to write each reply. We don't keep a copy of them, and Google doesn't use them to train its models under the paid service we use.
- Insights are anonymous: no shopper names, emails or messages. They are deleted after 90 days.
- The App sets no cookies and has no advertising or tracking. We never sell data.
1. Who is responsible
For the store's own data and the information about its shoppers, the store owner decides how the data is used and is the data controller. We process that data only on the store owner's behalf, to provide the App (we are the data processor). For information about store owners themselves, such as App settings and support emails, we are the controller.
The App runs on the Wix platform. Wix's own privacy policy covers the data Wix collects when people use Wix sites.
2. Data about store owners
- Site and installation details that Wix shares with app providers when the App is installed, such as the site's ID and URL, the App's installation ID, and the plan used.
- The store catalog, read from Wix Stores: product names, descriptions, categories, options, variants, prices, stock and image links.
- App settings the store owner enters: the assistant's name and tone, store description, shipping, returns and sizing information, rules, and appearance.
- Support messages, if the store owner contacts us: their name, email address and message.
We don't collect store owners' payment details. Paid plans are billed by Wix.
3. Data about shoppers
| Data | What it is | Kept by us? |
|---|---|---|
| Chat messages | What the shopper types in the chat, with the last few messages of the conversation, so the assistant can understand follow-up questions. | No. Processed only to write the reply. |
| Insights events | Anonymous activity: the topic of a question (for example "running shoes"), a short summary of a product request nothing matched (for example "red running shoes, size 44"), the products shown, and clicks and add-to-cart actions on recommended products, with the time and a random conversation ID. | Yes, for 90 days. No names, emails, IP addresses or messages. |
| Visitor ID | A Wix-issued anonymous visitor identifier, used briefly to apply usage limits (for example a maximum number of messages per hour). For older chat versions, a one-way scrambled code (a hash) that changes every day may be stored with Insights events instead. | Not stored in readable form. |
| Cart actions | When a shopper adds a product to the cart from the chat, the request goes to the store's Wix cart. | No. Handled by Wix. |
The App does not ask shoppers for their name, email address, phone number or payment details. Shoppers should not share sensitive personal information in the chat.
4. How we use data
- To search the store's products and recommend the best matches.
- To write the assistant's replies, using the store's catalog and the information the store owner entered.
- To show the store owner Insights about how shoppers use the chat.
- To keep the App secure and reliable, prevent abuse, apply usage limits and fix problems.
- To provide support and tell store owners about important changes to the App.
We don't sell data, use it for advertising, or build profiles of shoppers.
5. AI processing
The App uses Google's Gemini API to understand shopper messages, to write replies, and to create a search index of the store's products. For each reply, we send Google the shopper's message, the recent conversation, the store information the store owner entered, and details of matching products. We use Google's paid API service, under which Google does not use this content to train or improve its models. Google may keep it for a limited period to detect abuse, as described in Google's terms. Replies are generated automatically and may sometimes be inaccurate.
6. Who we share data with
We share data only with service providers that help us run the App, and only as needed:
- Wix: hosting, data storage, the store's catalog and cart, and billing for paid plans.
- Google (Gemini API): AI processing, as described above.
We may also disclose data if the law requires it, to protect our rights or users' safety, or as part of a sale or merger of our business, in which case this policy continues to apply.
7. Browser storage and cookies
The App does not set cookies and does not use advertising or analytics trackers. To keep the chat working as a shopper moves between pages, it saves a few items in the browser's session storage: the current conversation, a random conversation ID, and whether the shopper closed the greeting bubble. Session storage stays on the shopper's device and is cleared when the browser tab is closed. Starting a new conversation in the chat also clears the conversation.
8. How long we keep data
- Chat messages: not stored by us.
- Insights events: automatically deleted after 90 days.
- Catalog index and settings: kept while the App is installed, and updated as the store changes. After the App is uninstalled, they are deleted within 30 days.
- Technical logs (for example error reports) are kept by our hosting provider for a limited time to fix problems.
- Support emails are kept as long as needed to help and for our records.
9. Security
Data is stored on Wix's secure infrastructure and sent over encrypted connections (HTTPS). Only the store owner can open the App's settings and Insights in their Wix dashboard, and access to our systems is limited to what is needed to run the App. No system is completely secure, but we work to protect data and will notify affected store owners of a data breach as the law requires.
10. International transfers
Wix and Google may process data in countries other than the one where the store or shopper is located, including the United States. Where the law requires, these transfers are protected by appropriate safeguards, such as standard contractual clauses.
11. Your rights
Depending on where you live (for example under the GDPR in Europe or the CCPA in California), you may have the right to access, correct or delete your personal data, to object to or limit its use, and to receive a copy of it.
- Shoppers: because the store owner controls your data, please contact the store first. We will help the store owner respond. You can also contact us directly. Since we don't keep chat messages and Insights are anonymous, we usually hold no data that identifies you.
- Store owners: you can change or delete your settings at any time in the App, turn the chat off, or uninstall the App. To ask for your data to be deleted, contact us.
You may also complain to your local data protection authority.
12. Children
The App is not directed at children under 16, and we do not knowingly collect their personal data. If you believe a child has shared personal information through the chat, contact us and we will help remove it.
13. Note for store owners
If you use the App, please mention in your site's own privacy policy that your site uses an AI chat assistant provided by a third party, that shopper messages are processed by Google's Gemini AI to generate replies, and that anonymous chat activity is used for analytics. You may link to this policy.
14. Changes to this policy
We may update this policy as the App changes. We will update the "Last updated" date above, and for significant changes we will notify store owners in the App or by email.
15. Contact us
Questions or requests about privacy? Contact us at sohaib@wixengine.com.
Wix Engine
Head office: Texas, USA
Development office: C7CH+M3R, Block E, PGECHS Phase 2, Lahore, Pakistan